Six Things to Read & Watch about the Changing Fundraising Landscape
How should nonprofits approach planned giving and major gift fundraising right now?
As your partner, we are here to help you navigate emerging challenges and opportunities in your fundraising. As things continue to change rapidly, we want to make sure you stay informed about best practices and ways to adapt your work. Here are some of the things we are reading and watching about planned giving and major gift fundraising during the coronavirus pandemic.
What We’re Reading
10 Strategies for Post-COVID Fundraising in Complex & Major Gifts by Russell James, J.D., Ph.D., CFP®, Professor of Charitable Financial Planning at Texas Tech University
Strategy memo: QCDs in light of the CARES Act by FreeWill
Legacy Fundraising: The Best of Times or the Worst of Times? by Russell James, J.D., Ph.D., CFP® and Michael J. Rosen
What We’re Watching
Moving forward on planned and major giving by FreeWill
For more helpful resources, visit our COVID-19 nonprofit resource page.
Beneficiary designations can be a great way for donors to leave a lasting legacy for organizations they love and support.Watch the video